Vantrix Showcases Disruptive Virtual Reality in 4K/HEVC at NAB

By Kjell Kolstad - April 14,2016

Next week at the NAB show in Las Vegas, our product portfolio is making another leap forward, bringing the VR experience to broadcast content on TV in 4K for the first time. 

A game changer

Our demo features immersive video captured from a 6K broadcast quality 360° camera, and displayed on a 4K TV with an Nvidia Shield media player. Users can experience VR on their TV and control their own experience from the gamepad, pan left/right/up/down and zoom – creating a unique game-like experience with broadcast sports and event content. “We are extremely excited to bring VR to the traditional TV experience”, says Vantrix CEO Jean Mayrand. “By integrating next generation 360 VR technology with existing broadcast content playing on a powerful media player like the Nvidia Shield, we want to demonstrate the refreshingly disruptive power of VR to the user experience”.

A turnkey solution for VR 360

Our vision is to create immersive experiences from any camera via the cloud to any device. Vantrix Cloud 360 is an end-to-end solution for seamless capture, cloud processing and real-time delivery, without the loss of quality caused by stitching.

Be There, From Anywhere

Vantrix Cloud 360 is an efficient, low-cost, carrier-grade solution that makes it easy to add real-time VR to broadcast and simultaneously enable live streaming to any device including VR headsets. Broadcasters can now sell millions of virtual seats as a completely new experience.

Possibilities for a variety of markets

Although VR is typically the domain of entertainment and gaming, Vantrix is aiming to raise the bar in broadcast and streaming for sports and live events by enabling a complete capture, cloud processing and delivery ecosystem.

Further reading

See our latest white papers:  “Virtual Reality Goes Live” by Frost & Sullivan (, and “360 Video Disruption Across Enterprise Markets” by ABI Research (

For a demo of Vantrix Cloud 360, come meet the Vantrix team at booth SU-10725 at NAB show in Las Vegas, from April 18-21, 2016. Contact for more information.

About Vantrix
Vantrix is a global leader in next generation video services for transcoding and 360 virtual reality streaming solutions. Since 2004, Vantrix products have been deployed in over 75 networks, serving over 1 billion subscribers worldwide


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